The Brand

The practice of using handcrafted precious oils has been appreciated for thousands of years. Our purpose at Call of the Valley is to continue delivering and to uphold this sensual experience with elegance, virtue, in luxury and sophistication.

Call of the Valley is born out of a desire to reconnect city dwellers back to nature through the sensorial experience of wearing precious oils and fragrance oils.

Our brand name Call of the Valley carries the sentiment in what we visualise and craft: it reflects a momentary phenomena
which circulates the atmosphere before it disappears from the present moment, leaving behind a trace and an everlasting impact on the beholder.

Core to the brand’s philosophy, we use our utmost diligence and care to preserve the integrity of natural resources and to adopt processes which keep the raw materials as pure and unadulterated as possible.

We pride on using the finest raw materials we can possibly source and being transparent with what we do. The oils we have formulated respect the simplicity of mother nature, we have created a recipe that is easy to understand and explain to others.

Our aim is to uphold the living, active properties of any ingredient provided to us from its source, refraining from additional or over embellishment. By keeping the equation simple, people can easily identify and understand exactly what they are using on their skin and bodies, and to be able to explain this effortlessly to others.

Our Perfumes

100% Natural Perfumery

Our perfume oils encapsulate individuals into their own sensorial journey and are designed to give pleasure on a more one-to-one level. Applied directly onto the skin with the roll-on applicator, the wearer is cocooned into their own olfactory bubble and released into ectasy in that present moment. Each of our perfume oils is completly natural.

At Call of the Valley, we not only take pride in the quality of the raw materials we source, but also the families or communities we choose to work with who support our brand philosophy in honouring artisanal methods. Everything has been sourced, extracted and handled with great care, respect and each part of the process is diligently executed to uphold the natural integrity of the ingredients and our resulting products.

With our fragrance oils, this is no exception where we have worked with perfumers families in the North of India with a combined commitment for craft and natural perfumery that go beyond usual methods. By avoiding all use of chemicals as well as alcohol, we hope to deliver and experience that is less about making an external impression or impact, but towards a more intimate experience that is personally intended for the wearer and those closest to them. We hope that this intention inspires a fresh perspective and appreciation for natural fragrance and how to wear it.

Our fragrance oils are brought to you through a patient process of co-distillation to extract the essential oils and we have chosen cotton seed oil as the main carrier oil because of its light texture and neutral odour. The notes in each fragrance are distilled and extracted simultaneously, creating a process where the ingredients of the fragrance are “born” together to create the blend. Alchemically, this differs to methods of simply blending or chemically mixing ingredients together and involves working with a natural wood fire; just the extraction of essential oils takes days or even weeks to complete. Granted, this is truly an extraordinary way to create natural perfumery which is no longer common practice or skill, even in the world of artisans.

 

Sandal Wood

A pure extraction of Indian sourced Mysore sandalwood.

Revered for centuries and used in the most sophisticated craft, rituals, perfumery and even in large scale architecture, sandalwood has been synonymous with its connection to the divine.

As a single ingredient fragrance oil, this is our honorary tribute to the raw material, bringing you a rare opportunity to fully appreciate sandalwood in its own right. The complexity of bitter yet sweet, soft and creamy notes emanating from this sacred wood invites a warm, heightening experience of true godliness…

 

Frangipani Flower

The frangipani itself is an ingredient from a flower called plumeria, found on small tropical trees. The origin of the name “frangipani” was of a perfume created by an aristocrat of a Roman Renaissance family. It was only later that a French colonist discovered a tree in the West Indies which smelled exactly like the fragrance that the tree was thus named. This is the only instance where the name of a plant was taken after a fragrance, a reversal of roles. We find it quite befitting that as for our first fragrance oil in this range, its name is derived from a backstory of perfumery.

Frangipani carries its scent in the evening as a sweet, heady floral reminiscent of the tropics and evoking a sense of depth, creaminess and warmth. Often likened to gardenia or jasmine, it also has nuances of creamy fruits such as coconut. The flower itself is regarded as a symbol of immortality in India and widely revered as sacred in Asia; it is frequently seen to be planted in gardens of temples.

 

White Ginger Lily

As its name would suggest, fruity and spicy undertones of ginger sit core in the scent profile of this flower which is native to India in the regions of Sikkim and the Himalayas. Notably intense, rich and considerably complex floral note, it is said that white ginger lily also invites a hypnotic quality and an intoxicating aroma alongside hints of cinnamon and honey.

White ginger lily is used in aromatherapy to calm and soothe the mind and is said to benefit spiritual practice and meditation because of its ability to calm and soothe and promote a peaceful state of mind.

Clay

Taken directly from the Ganges River, Clay delivers immediate impact that is sharp yet rich, earthy yet powdery. Encapsulating strength and power, it lingers with a dryness that fades softly into the distance like smoke and dust, creating an everlasting impression.

Henna

A tantalising fougere capturing the freshness of henna leaves alongside the warmth of sandalwood. Allow the fragrance to evolve with your body heat and bring forth a hint of sweetness through the gentle aromatic profile. Reminiscent of morning dew evaporating with the heat of the rising sun.

 

Our Precious Oils

Coconut Milk Oil 

Our Coconut milk oil is obtained by hand pressing fresh meat of the coconut before keeping the milk in jars at a low temperature for a few days, allowing the natural process of fermentation to create a separation of coconut water and coconut oil floating on top.

Finally, coconut milk oil is carefully scooped out manually with a spoon, thus preserving all the fruit’s natural benefits and living properties. Many methods which are highly refined or use centrifugal machinery handle their coconuts very abrasively which typically destroys or oxidises the existing benefits of the oil.

The coconut milk oil we subsequently use is of extremely high and unique quality, obtained through an arduously considered and handled process. You feel and smell the difference when you use our products – the fragrance is more mild by comparison and the texture and absorption into the skin is more cohesive, leaving behind a much lighter feel and natural trace on the hair and body.

Needless to say, this type of coconut milk oil is exclusive to our brand and is not currently found anywhere else on the market.

 

Coconut Milk Oil  Orange/ Apricot

Our fragranced coconut oil is an enhanced experience for those who wise to indulge their senses into something more than the grace of touch, but also to stimulate their olfactory pleasures.

The fragrance has three simple ingredients blended together: top note of orange, mid note of apricot and base note of cedar wood.

The citrus in orange evokes freshness, whereas the sugar of apricot brings out a gourmande facet, and lastly the cedar wood grounds the overall experience into something more earthy and sensual, bringing altogether an uplifting, yet warm and somewhat addictively sweet, aromatic journey for our wearers.

How to use

Oils offer a multitude of benefits to the skin, hair and body. At Call of the Valley, we are constantly discovering new ways to make full use of what nature has provided for us. Due to the way our Coco Milk Oil is so meticulously and delicately extracted and handled, we have resulted in an oil which is far lighter and more easily absorbed compared to others on the market without manipulating its natural state or composition in any way.

This is a significant characteristic we are extremely proud of and we believe that this is what makes our Coco Oils so unique and special; so much so that we discovered our Coco Oil can be mixed with equal amounts of water to create an instant gel emulsion which absorbs readily into the skin. By combining our signature Coco Oil with the natural constituents of water, it allows higher levels of hydration and increases the effectiveness of moisture absorption into the skin in an instant. Not only are we increasing the surface area of application, but the overall application time is greatly reduced whilst enhancing the overall hydration efficacy of the oil.

We have discovered this way of using our signature oils truly beneficial during summer months when we prefer a lighter formula to grace our skin and body, or for anyone who typically dislike any greasy residue left behind when using oil products.

 

Pure Argan Oil 

Our argan oil is sourced from south of Morocco, working with the first ever women co-operative for argan oil that was created and officially establised in 1999 by argan oil expert Zoubida Charrouf. The co- operative was founded on the interests of sustainably sourcing, fairly trading and respectfully handling and conserving argan trees and forests to extract organic argan oil without compromising on its quality and efficacy. The intention behind this project and their approach to sourcing the oil mirrors with the brand philosophy and approach to Call of the Valley, so we are very pleased to be using this oil in our products. 

 

Avocado Oil

About

We work with a family run farm in Crete which adopts a conscientious operation to extract the oil from the pulp of the fruit to give us a nutty, dark green, unrefined, oil brimming with nutrients and minerals.

Avocado oil is known to restore a youthful complexion as it is naturally high in fatty acids such as oleic acid and linoleic acid both of which help retain the skin’s moisture, elasticity and promote the process of collagen synthesis by creating the new connective tissue in the skin cells. Combined with traces of copper present in the oil, which works to support the production of elastin and collagen, as well as significant levels of phytosterols (a plant compound known to help minimise age spots and wrinkles), avocado oil is ideal for reviving skin to its former glory.

In addition to fatty acids, avocado oil is also highly concentrated in beta carotene, omega 3 and vitamins A, B, C, D and E, all of which offer anti inflammatory and anti oxidant effects on the skin, protecting it from free radical damage during daily exposure to pollution and environmental stressors.

How to use

Suitable for daily use and appropriate for all skin types, avocado oil is suited for addressing anti-ageing concerns, rejuvenating tired or fatigued skin and is also deemed as an effective natural sunblock. 

Traditionally, avocado oil has been used as a hot oil hair treatment as it is said to contain vital trace minerals such as iron and magnesium which are paramount for nourishing the hair and nails. Magnesium works alongside iron to stimulate the hair follicles and promote hair growth which can be a remedy for thinning hair and for indulging dried and split ends. An effective way to incorporate the oil into a more regular hair routine would be to combine a few drops of the oil with a hair conditioner – this method of application would ensure a level of treatment without overloading the hair and scalp.

 

Moringa Oil

About

Native to a small tree found in the Himalayan mountains, moringa is revered for its untold medicinal capabilities and has been extensively used in Ayurvedic practice for over 5,000 years in treating hundreds of diseases and ailments. It became highly prized and sought after amongst the ancient civilisations of Egypt, Greece and across the Roman Empire. Also known as the “miracle tree” due to its extraordinary ability to thrive in harsh conditions, moringa is highly sustainable and nutritious where virtually the entire tree from the bark to its seeds, roots, flowers and leaves lend themselves to nutritional, medical and industrial uses.

At Call of the Valley, we work with a small team of local farmers who have generations of experience in growing moringa so the seeds are handled and the oil is obtained in the most gentle, conscious and respectful way. Sourced from South India, the oil is carefully extracted from handpicked seeds with minimal subjugation to heat, oxidation and pressure in order to preserve its nutrient dense properties. This upholds the natural integrity of the ingredients and such working ethos also sits firmly in line with our brand philosophy. With the combined care and attention at each stage of the process, we are proud to present a product that is as raw and pure as possible so that you can appreciate and experience moringa oil in its most optimal form.

What sets moringa oil apart from other oils is its unique fatty acid composition. Oleic and linoleic acid make up a huge proportion of this ratio and enable the oil to be absorbed incredibly easily whilst having the ability to penetrate deep into the layers of the skin tissue. So not only do these fatty acids provide intense moisturising benefits, but they manage this without clogging the pores – a very desirable quality which attributes to moringa being classified as a “dry oil” and effective at rebalancing the skin’s natural oil production.

Moringa also acts as protective barrier for the skin against free radicals, pollution and general weathering from the elements due to the optimal amount of behenic acid present. Highly regarded for its resistance to oxidation, this in turn preserves the shelf life of the oil and the active ingredients contained within it. Additionally, moringa is endowed with notable levels of zeatin, a plant hormone which promotes cellular growth and renewal of cell tissue. This helps to minimise and prevent the development of scars, giving salvation to any cuts, acne and lesions.

How to use

Not only do the antibacterial, anti-inflammatory and antimicrobial properties of the oil make it effective for skin sufferers from acne, psoriasis and rosacea, its ability to resist oxidation and to help regenerate new skin cells is also ideal for minimising scarring and damaged skin. Intensely hydrating, moringa is also highly sought after as a night oil, especially for dehydrated or mature skin as an anti-ageing treatment.

Due to its versatility and suitability for all skin types including treating sensitive skin conditions such as acne or sun burnt skin, we recommend using moringa suited for your needs. In a normal routine, it can be used as a daily moisturiser, as an evening product, or both.

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